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⚡ Quick facts
Casio's Pokémon 30th-anniversary G-SHOCK (GA-110PKM-7AJR, ¥33,000) hits Japanese stores July 17, 2026 — with 30 Pokémon worked into the band and a Poké Ball-shaped box. Pre-release lotteries are over; here's how visitors can actually buy one, tax-free included.
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Two Japanese icons, one wrist. To mark Pokémon's 30th anniversary, Casio is releasing a collaboration G-SHOCK — model GA-110PKM-7AJR — and it lands in Japanese stores on July 17, 2026 (Friday). If you're visiting Japan this month, this is one of the most giftable, carry-home-able collabs of the year — and unlike trading-card drops, you can realistically walk into a store and buy it.
Quick Facts
Details
Model
G-SHOCK GA-110PKM-7AJR (Pokémon 30th Anniversary)
Price
¥33,000 (tax included)
General release
July 17 (Fri), 2026
Where
G-SHOCK STOREs, watch specialty shops, some electronics retailers (Bic Camera etc.)
The white analog-digital 110-series case carries red, green and blue accents — a nod to the original trio of games. The subdial takes a Poké Ball motif, the hands carry a Pikachu silhouette, and the band is the showstopper: starter Pokémon from across the series plus Pikachu and Eevee — 29 in total — printed along the strap, with Mew hiding on the band loop to make it 30. Even the box is shaped like a Poké Ball.
Lottery-Only? Not Anymore
The pre-release phase — retailer reservations from July 1 and the CASIO online store lottery (July 1–6) — has ended. What's left is the part that matters for travelers:
From July 17, it's a normal store release. G-SHOCK STOREs, watch retailers and some big electronics stores will sell it over the counter, first-come.
Expect per-person limits and day-one sellouts at flagship locations, with follow-up stock arriving over subsequent weeks — this is a regular-production collab, not a one-shot.
Go on release day (or after) to a G-SHOCK STORE or a big electronics retailer. Tokyo's G-SHOCK STOREs (Shibuya, etc.) and the watch floors of Bic Camera / Yodobashi are the prime targets.
Use tax-free shopping. At ¥33,000 this comfortably qualifies — bring your passport and the effective price drops by the consumption-tax amount. That's a real discount most Japanese buyers don't get.
Missed the first wave? Check G-SHOCK Pokémon listings on Amazon Japan — official restocks appear there, and it delivers to hotels. Resale prices above ¥33,000 mean you're paying scalper premium; restocks usually come.
Watch the band size and warranty. G-SHOCK straps are easily adjusted in-store; ask the counter and it's done in minutes.
Stock allocation varies by store — call ahead or check the retailer app on the day.
Was it lottery-only?
Only the pre-release period was. From July 17 it's regular in-store sale — competitive, but open to everyone.
Can foreigners buy it?
Yes — walk into a stocking store from July 17. No Japanese account needed, and tax-free applies with a passport at major retailers.
How much should I pay?
¥33,000 tax included at retail (less with tax-free). Meaningfully above that is resale markup.
Is it a Japan-exclusive?
The JR suffix marks the Japan release; overseas availability differs by region — buying it in Japan during the anniversary is the collector's move.
🧾 Before you buy: tax-free, payment and getting it home
Tax-free basics
Bring your passport and spend at least ¥5,000 at one shop on the same day.
From 1 November 2026 the system changes: you pay the full price including consumption tax in the shop, then complete a refund procedure before you leave Japan. Buying tax-free at the register ends.
The same reform abolished the general-goods/consumables split, the ¥500,000 daily cap on consumables and the special sealed packaging. What changes on 1 November 2026 →
⚠️ Since 1 April 2025, goods shipped to your home country by international parcel are no longer tax-exempt. If you want the tax break, carry the item out yourself as baggage — shipping is for convenience, not for saving tax.
Paying
Big electronics and chain stores take international cards. Small card shops and second-hand stalls are often cash-only, so keep some yen on you.
Wallets from 17 countries and regions work at PayPay's QR terminals through Alipay+ — including Singapore, Hong Kong, Malaysia and the Philippines. You pay with your own app and the yen amount converts automatically. Cards from the US, UK and Australia are not part of this, so use your card or cash there.
Sources: Japan National Tourism Organization (japan.travel) / PayPay (about.paypay.ne.jp)
