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For collectors of designer toys, BE@RBRICKs, and pop culture memorabilia, summer in Tokyo means one thing: the annual MEDICOM TOY EXHIBITION. This year is particularly special as MEDICOM TOY celebrates its 30th Anniversary! Since its establishment on June 24, 1996, the brand has revolutionized the toy industry, and this 24th edition of their summer festival promises to be the biggest one yet.
If you are planning a trip to Japan this summer, or if you're a die-hard BE@RBRICK fan, this is an event you simply cannot miss. Here is everything you need to know about the MEDICOM TOY 30th ANNIVERSARY EXHIBITION in Omotesando, Tokyo.
Event Overview: What to Expect
Held under the visionary theme of "The World 100 Years From Now" (100年後の世界), this 6-day special festival offers a glimpse into the future of toys, art, and human imagination.
Visitors will be the first to witness brand new product announcements, exclusive collaborative pieces, and, of course, a dazzling array of limited-edition BE@RBRICKs. The exhibition is known for its breathtaking displays that blur the lines between toys and contemporary art.
Key Details
- Event Name: MEDICOM TOY 30th ANNIVERSARY EXHIBITION
- Dates: July 25 (Saturday) – July 30 (Thursday), 2026
- Venue: Space O (Space Oh), Omotesando Hills Main Building B3F
- Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo
- Theme: The World 100 Years From Now
Why You Should Visit
MEDICOM TOY’s summer exhibition has been a staple event since its inception in 2003. As an inbound tourist, attending this event offers a unique opportunity to:
- See Unreleased Products: Be the first in the world to see the upcoming lineup of figures, including highly anticipated BE@RBRICK collaborations with global brands, artists, and anime franchises.
- Purchase Exclusive Merchandise: The exhibition usually features venue-limited items that are highly sought after in the secondary market. (Note: Admission and purchasing rules can be strict, so check official guidelines).
- Experience Harajuku/Omotesando Culture: Located in the basement of the iconic Omotesando Hills, the venue is right in the heart of Tokyo's fashion and pop-culture district.
How to Get There
Space O is conveniently located inside Omotesando Hills, a premier shopping complex in Tokyo.
- By Train:
- A 2-minute walk from Omotesando Station (Tokyo Metro Ginza, Chiyoda, and Hanzomon Lines) via the A2 Exit.
- A 3-minute walk from Meiji-jingumae 'Harajuku' Station (Tokyo Metro Chiyoda and Fukutoshin Lines) via Exit 5.
- A 7-minute walk from Harajuku Station (JR Yamanote Line) via the Omotesando Exit.
After enjoying the exhibition, you can easily spend the rest of the day exploring the trendy boutiques of Omotesando or the vibrant, youthful streets of Harajuku.
Tips for Foreign Visitors
- Ticketing: Entry to the MEDICOM TOY EXHIBITION often requires advance ticketing or a lottery system, especially for the first few days when exclusive merchandise is sold. Be sure to check the official MEDICOM TOY website for the latest English announcements regarding admission.
- Payment: While most major credit cards are accepted in Japan now, it's always good to have some yen on hand or a reliable travel card.
- Tax-Free Shopping: Omotesando Hills offers tax-free shopping for tourists at many of its stores, though you should confirm if the exhibition's special pop-up shop participates in the tax exemption program.
Don't miss this chance to celebrate 30 years of toy history in the making. Let the MEDICOM TOY 30th ANNIVERSARY EXHIBITION be the highlight of your 2026 Tokyo itinerary!