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Of all the wonderfully weird things you can bring home from Japan, this might top the list this summer: an official BE@RBRICK wearing the 7-Eleven staff uniform. Yes — MEDICOM TOY's iconic bear figure, dressed in the green-orange-red striped shirt of Japan's biggest convenience-store chain, and it's something you can actually get your hands on in 2026.
Here's the full story, and how to hunt one down during your trip.
What Exactly Is It?
The SEVEN-ELEVEN limited "7-Eleven uniform ver." BE@RBRICK is an official collaboration between MEDICOM TOY and 7-Eleven Japan. The bear wears a faithful miniature version of the real staff uniform — the same one you see at more than 21,000 stores across Japan.
It exists in the classic 100% size (about 7 cm), and a 400% size (about 28 cm) version made headlines as a prize in 7-Eleven's official anniversary campaign. It's the perfect mash-up of two Japanese icons: the konbini and the designer toy.
Why Is Everyone Talking About It Now?
Two reasons, and they collided in July 2026:
- "7-Eleven Day" (July 11) — every year 7-Eleven Japan celebrates its namesake date with campaigns. In 2026 (July 1–11), shoppers whose receipt totaled exactly ¥711 could enter a lottery, and one of the top prizes was the uniform-wearing BE@RBRICK 400% (only 50 winners nationwide!).
- MEDICOM TOY's 30th anniversary — 2026 marks 30 years of MEDICOM TOY, celebrated with a big free exhibition in Omotesando from July 25–30. BE@RBRICK hype in Japan is at a peak.
And here's the twist that set collector communities alight: on July 11 itself — 7-Eleven Day — the uniform BE@RBRICK was reportedly put on sale as a surprise, with no advance announcement and only limited stock per store. The campaign is over — but the uniform BE@RBRICK can still be bought, if you know where to look.
How to Get One as a Visitor
In stock now on Rakuten¥52,800
- 7-Eleven stores & Seven Net Shopping — limited BE@RBRICK items are sold through 7-Eleven's own channels, and Seven Net Shopping offers free pickup at any 7-Eleven store, which works well mid-trip. Stock is limited and moves fast — check the official 7-Eleven Japan app or Seven Net site for current availability.
- Amazon Japan — official and resale listings of the uniform ver. appear here; convenient if you want it delivered to your hotel. Browse BE@RBRICK listings on Amazon Japan.
- Resale shops — Nakano Broadway and Akihabara's figure shops are reliable hunting grounds for past limited BE@RBRICKs, uniform ver. included. Expect a premium on popular colorways.
Prices and availability change quickly for limited items — always confirm current conditions before you buy.
Make It a BE@RBRICK-Themed Trip
If this little bear got your attention, July 2026 is honestly the best month in years to be a designer-toy fan in Tokyo:
- Visit the MEDICOM TOY 30th Anniversary Exhibition in Omotesando (free entry, July 25–30) for new reveals and event-limited items.
- Stay central to hit stores early — search hotels around Shibuya & Omotesando on Booking.com or compare on Agoda.
- You'll want data for stock checks — grab a Japan eSIM on Klook.
FAQ
Is the 7-Eleven uniform BE@RBRICK an official product? Yes — it's an official SEVEN-ELEVEN limited collaboration with MEDICOM TOY, not a bootleg.
Can foreigners buy from Seven Net Shopping? The site is in Japanese and store pickup is the smoothest option. If that's a hurdle, Amazon Japan or resale shops are easier for visitors.
How much does it cost? Pricing depends on size and sales channel, and resale prices fluctuate. Check current listings before purchasing.
What if it's sold out everywhere? Resale shops in Nakano Broadway and Akihabara, plus Amazon Japan and Mercari, are your best backup — and new BE@RBRICK collaborations drop constantly, especially in this 30th-anniversary year.